Reactions on Donald Trump’s victory keep coming from all directions, and Apple’s CEO Tim Cook makes no exception to the rule.

It is well known that Apple decided not to provide funding or support to the party’s 2016 presidential convention, as it’s done in the past, due the Trump’s controversial comments about women, immigrants and minorities.

In February, Trump told South Carolina supporters not to use Apple products until ‘they give security number’ to San Bernardino shooter’s phone.

According to BuzzFeed News, Wednesday evening, Apple’s CEO Tim Cook sent a memo to all US Apple employees urging unity, regardless of which candidate each of them supported.

Here’s the full memo:


I’ve heard from many of you today about the presidential election. In a political contest where the candidates were so different and each received a similar number of popular votes, it’s inevitable that the aftermath leaves many of you with strong feelings.

We have a very diverse team of employees, including supporters of each of the candidates. Regardless of which candidate each of us supported as individuals, the only way to move forward is to move forward together. I recall something Dr. Martin Luther King, Jr. said 50 years ago: “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl, but whatever you do you have to keep moving forward.” This advice is timeless, and a reminder that we only do great work and improve the world by moving forward.

While there is discussion today about uncertainties ahead, you can be confident that Apple’s North Star hasn’t changed. Our products connect people everywhere, and they provide the tools for our customers to do great things to improve their lives and the world at large. Our company is open to all, and we celebrate the diversity of our team here in the United States and around the world — regardless of what they look like, where they come from, how they worship or who they love.

I’ve always looked at Apple as one big family and I encourage you to reach out to your co-workers if they are feeling anxious.

Let’s move forward — together!



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